Administrator: I m having a problem with my restaurant

1. How to recover the lost old customers:

1), catering enterprises to establish a good customer management system, pay attention to the collection of old customer consumption information, if found two weeks have not come to consume once the old customers, managers to call the old customers to greet, understand the reasons for future consumption, in order to adjust in time.

2), catering enterprises in the collection of customer information, it is best not to ask the phone number directly, many customers do not want to be disturbed, you can leave the QQ number of the old customer to facilitate contact, by the special person responsible for the management of the old customer QQ, from time to time with the old customer chat QQ, in order to increase the emotion, if the customer in a month to consume no more than three times, the manager can communicate with him through QQ not often to consume the reasons and opinions.

3) If the restaurant has innovative dishes or marketing activities, it is necessary to send a message to inform the old customers within the first time, so that the old customers have a sense of respect, reflecting the restaurant's care for him, even if the old customers have not come to consume for a long time, they must insist, so as to restore the good impression of the customer on the restaurant.

4) For the old customers who have not come to consume, the restaurant should insist on sending blessing text messages on major festivals and his birthdays every year, and cannot ignore and manage this part of the customers because of the customer's future consumption.

How to connect customers.

Delicious meals and attentive service are the means to attract consumers to become regular customers, and on this basis, customers can be encouraged to become members of the restaurant, so as to ensure the stability of its customer base.

1.Membership:

Membership is one of the most effective ways for restaurants to effectively attract old customers, for the old customers who join the membership, the restaurant needs to provide certain preferential services, not only in the meals so that the members can see, but also let them feel the VIP superiority psychologically, so as to best attract old customers.

2.Customer Card:

Customers who come to dine are encouraged to fill out a customer card. The customer card is the customer's resume, is the best way to communicate with the customer, and its content reflects the static information of the customer's personal basic information and the dynamic data of the customer's purchase. During the New Year's holidays or there are relatively large preferential activities in the near future, you can send text messages to bless or inform customers, so that customers can have a sense of identity, so as to become one of the "customer sources".

"Old customers" is an important wealth, if you only think about the development of new consumer groups and ignore the management of the "old customers" group, the long-term development of catering enterprises is impossible.