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Anonymous users2024-01-23The area of the franchise store is closely related to the development of the market.
It is more appropriate to open a whole house custom furniture franchise store, which should be judged by the scale of the city and the local competition.
In the whole house custom furniture market in first- and second-tier cities, there are generally strong brands, so it is easy to have a comparison of the area of the store. Basically, the street store in the building materials market will not be less than 120 square meters, and the flagship store will be more than 300 square meters.
In the third and fourth level market, the power of all parties in the custom furniture market is uneven, and there are few strong opponents. At this time, if you join a well-known brand of whole-house custom furniture, then the specialty store generally cannot be less than 100 square meters, and the flagship store needs more than 200 square meters.
The market positioning of the whole house custom furniture franchise store is the key.
Of course, it is not enough to know the area of the alliance store, because if the city is large, the market will be divided into high-end, low-end, and mainstream and non-mainstream markets. Small and medium-sized cities often have relatively mature low-end markets due to the limited market size, so they must figure out the positioning of the brand they represent before the layout.
Generally, new dealers have vague professional concepts of business districts, real estate sectors, market agglomeration, market isolation and other layouts. It is often determined that there are two "dead principles": popular is a good market, and low price is affordable.
However, in the building materials market, the low-end market is popular, and the non-mainstream market is cheap.
Therefore, it is important for the market to be prosperous, but more importantly, the positioning of the product should be consistent with the target group, just like in the department store industry, such as Guangbai, Guangzhou Friendship and other high-end markets, there will never be more people such as Carrefour and Wal-Mart, but how many high-end products will be sold in Carrefour and Wal-Mart?
The success of a custom furniture franchise requires the help of many parties.
Therefore, what is the size of the whole house custom furniture franchise store? In fact, one of the simplest questions to consider when opening a custom furniture franchise store. In order to form a scale, it is necessary to support and cooperate with manufacturers.
First of all, it is necessary to get rid of traditional thinking and strengthen professionalism. In the past, it was not difficult to open a store and follow the brand, do some promotion, promotion, and make money, but now the competition is so fierce, you must strengthen your professionalism and talent, you must have a certain marketing concept, and you must have a professional team to work together. >>>More
1. Make the whole house custom furniture franchise store look bright. >>>More
First of all, there must be a publicity stage in the early stage of the store event, in addition to the traditional light boxes, exhibition racks, advertising spaces everywhere, etc., more people are more likely to be attracted by the rich online display forms and generate the idea of going to the store to understand. In the publicity stage, regional forums and WeChat are very good channels. First of all, the regional forums are focused on targeted consumers, which is relatively accurate, with wide coverage and intuitive effects. >>>More
1. Improper employment may be improper.
There are two main aspects of employment, the first type: many franchisees choose to partner with others because of financial problems, and the partners they choose may not be very reliable, resulting in improper store management; The second type: the employees recruited by the franchise store are not very professional, which will also lead to business failure. >>>More
It depends on your positioning Generally, first-tier cities need more than 1 million (100 square meters of stores) Second-tier cities are lower, and another important factor is how much support you have for the brand you choose! Remember to be clear about your position and the level of local consumption! To choose a brand, you also need to consider the cost of logistics! >>>More