How to compare custom furniture to join, how to choose a good custom furniture brand to join?

1. Brand awareness.

Of course, the brand of custom furniture should choose the one with great potential, because the back is good for enjoying the shade of the tree, and the franchise store will be a little more stable in the future. The brand operation is also more complete and mature.

2. Corporate culture.

Corporate culture is the sum of the business philosophy, business purpose, business policy, values, business behavior, social responsibility, and business image formed by the enterprise in business activities. It is the fundamental embodiment of enterprise personalization, and it is the soul of enterprise survival, competition and development.

As a franchisee, it is most necessary to pay attention to whether the business philosophy is in tune, which is ignored by many franchisees, resulting in many contradictions with the manufacturer in the later cooperation. It is important to know that the conflict of ideas is the most difficult to reconcile, and will directly lead to the conflict of behavior. In fact, the confrontation and consumption between dealers and manufacturers is the biggest cost of cooperation between the two.

Therefore, to join a brand, you must first identify with the brand's market positioning, business philosophy, and development strategy.

3. Look at the production capacity.

When choosing, it also depends on the quality of production capacity, which will determine the operation of your franchise store in the future, which has been promised to customers for 45 days to produce, but it has been delayed again and again due to production scheduling, reducing the customer's credit to your store, and then reducing the reputation of the brand, entering a bad cycle, affecting the business and affecting your confidence. For example, Kanoa has a large-scale modern production base of more than 200,000 square meters, and is equipped with the world's first-class production equipment and intelligent information system, and the production capacity is undoubted.

4. Business management.

There are many people in charge of the franchise headquarters who do not have the operation and management, just because they are open.

One or two stores with good business encountered many people who wanted to join and open branches, so they hastily set up a franchise headquarters. The headquarters of a franchise requires a lot of skills, including product development and management, business district management, marketing and advertising activities, personnel recruitment and management, financial planning and operation, etc. This is all necessary knowledge to help franchisees properly manage their stores for a long time.

5. Field visits.

On-site inspection of brand strength, including inspection of brand business license, product certificates, brand promotion investment, manufacturer floor area, number and grade of production equipment, etc. This is something that can be seen when entering the manufacturer, and of course there are also fakes, so ensuring the authenticity of the hardware comes first.