What is the relationship between Michelin restaurants and Michelin tires?

Speaking of bai Michelin abroad.

Everyone's first reaction was.

Are you talking about this zhi tire? That's right, Michelin is one of France's leading tire manufacturers. And the boss of Michelin tires also engaged in an amateur project after dinner, that is, the evaluation of top restaurants and hotels, and accidentally became world-famous and more famous than tires.

BAI audit body DU for Michelin-starred restaurants

Yes Made in France tires.

Zhi Shang Michelin Company.

Michelin has long published a booklet that looks like a travel guide, which records the characteristics of local cuisines and restaurants.

Later, it gradually developed into the evaluation standard of Michelin-starred restaurants.

In the early days, the Michelin Travel Brochure was provided free of charge to tire users just to better promote the tire product.

Gradually, consumers became less interested in brochures, and in 1931 Michelin officially established the three-star Michelin rating.

This was followed by the annual Michelin Red Guide

Michelin restaurant and Michelin tires, Liu Yiwei told you about their relationship, which is really knowledgeable.

[1900] The founder of Michelin Tire published the Michelin Guide, a guide for travelers to choose restaurants during their trips. The Michelin Guide is a general term for food and travel guide books, among which "Le Guide Rouge" (Le Guide Rouge), which reviews restaurants and inns and has a red book cover, is the most representative, so sometimes the term "Michelin Guide" refers specifically to the "red guide". In addition to the red-covered accommodation guides, there is also the "Le Guide Vert" in green covers, which covers travel itinerary planning, attraction recommendations, road directions, and more.

The Michelin Red Guide series (also known as the Michelin Red Guide) has been renovated annually since then, and has been hailed as the gastronomic bible of Europe by "gourmets", and later began to star French restaurants every year.

Restaurants that appear in the MICHELIN Guide must at least receive a "pair of knives and forks" mark, which is the guide's basic rating criteria for restaurants, ranging from "the highest 5 pairs to 1 pair", indicating the comfort level of the restaurant.

The selection above this is the Michelin star, which ranges from one star to the highest three, mainly for the culinary level.

Michelin's judging is rigorous and impartial, even harsh, and once the inspection is complete, the inspector will not be allowed to appear at the restaurant for the next few years to ensure the fairness of the next inspection. And the Ombudsman has to pay out of his own pocket. So much so that there are only [68] three-star Michelin restaurants in the world, and their star ratings are divided into three levels:

One star: a restaurant that is "worth visiting", and it is a particularly excellent restaurant in its same style of eating;

Two stars The restaurant's cooking skills are very high, and it is a restaurant that is "worth a long detour" to visit;

Three stars is a restaurant that "deserves a special trip" to visit, and it is said that it is worth a special trip to dine with a delicious taste that will never be forgotten.