The relationship between Michelin tires and Michelin starred restaurants

The relationship between Michelin tires and Michelin restaurants is that they both belong to the same brand.

Michelin is a multinational company founded in 1889 in France, mainly engaged in tire manufacturing and food and beverage guide publishing. First of all, Michelin tires are one of the core businesses of Michelin. As one of the world's leading tire manufacturers, Michelin tires are known for their superior quality and performance.

Michelin tires are widely used in a variety of vehicles, including passenger cars, commercial vehicles, motorcycles, and more.

Michelin tires are favored by consumers and car manufacturers for their innovative technology, reliable performance and excellent durability. Michelin restaurants are another important business of the Michelin company, where the Michelin restaurant guide is published annually by the Michelin company. It selects and recommends the best restaurants from around the world and rates them based on the quality of their dishes, innovation, service and environment.

Retrospective relationships

The relationship between Michelin tires and Michelin-starred restaurants dates back to the early 20th century. At that time, Michelin decided to provide more information and services to car users in order to promote the development of car travel. To this end, Michelin began to publish travel guides and maps in which the location and quality of the restaurants were marked.

Over time, the Michelin Restaurant Guide has grown into an independent business and has become one of the important symbols of the Michelin brand.

The relationship between Michelin tyres and Michelin-starred restaurants reflects Michelin's diversification strategy. By maintaining high quality and excellence in different areas of business, Michelin has established itself as a leader in the field of tyre manufacturing and catering guides. This relational sensitivity also reflects Michelin's commitment to quality and innovation, as well as its focus on customer needs.

The above content reference: Encyclopedia - Michelin.

When it comes to Michelin abroad, everyone's first reaction is, are you talking about this tire? That's right, Michelin is indeed a well-known tire manufacturer in France. And the boss of Michelin tires also engaged in an amateur project after dinner, that is, the evaluation of top restaurants and hotels, and accidentally became a world-famous Xiaozhi, and the famous Fengyuan is bigger than tires.

1900] The founder of Michelin Tyre published the Michelin Guide, a guide for travelers to choose a restaurant on their trip. The Michelin Guide is a general term for food and travel guide books, among which "Le Guide Rouge" (Le Guide Rouge), which reviews restaurants and inns and has a red book cover, is the most representative, so sometimes the term "Michelin Guide" refers specifically to the "red guide". In addition to the red-covered accommodation guides, there is also the "Le Guide Vert" in green covers, which covers travel itinerary planning, attraction recommendations, road directions, and more.

The Michelin Red Guide series (also known as the Michelin Red Guide) has been renovated annually since then, and has been hailed as the gastronomic bible of Europe by "gourmets", and later began to star French restaurants every year.

Restaurants that appear in the MICHELIN Guide must at least receive a "pair of knives and forks" mark, which is the guide's basic rating criteria for restaurants, ranging from "the highest 5 pairs to 1 pair", indicating the comfort level of the restaurant.

The selection above this is the Michelin star, which ranges from one star to the highest three, mainly for the culinary level.

Michelin's judging is rigorous and impartial, even harsh, and once the inspection is complete, the inspector will not be allowed to appear at the restaurant for the next few years to ensure the fairness of the next inspection. And the Ombudsman has to pay out of his own pocket. So much so that there are only [68] three-star Michelin restaurants in the world, and their star ratings are divided into three levels:

One star: a restaurant that is "worth visiting", and it is a particularly excellent restaurant in its same style of eating;

Two stars The restaurant's cooking skills are very high, and it is a restaurant that is "worth a long detour" to visit;

Three stars is a restaurant that "deserves a special trip" to visit, and it is said that it is worth a special trip to dine with a delicious taste that will never be forgotten.

Both Michelin tires and Michelin restaurants belong to the Michelin group, one is a tire company and the other is a restaurant.

Michelin tires are the best tires in the world, and Michelin restaurants are world-famous five-star restaurants. The earliest "Mi Bao Nian Qi Lin Guide" was a guide printed by Michelin Tire Company for driving cars. It provides information on travel in France, as well as storage and vehicle maintenance, catering, accommodation, postal, telegraph and telephone services.

The birth of the Michelin Guide is a planned operation, a major part of the most influential marketing campaign in history. Michelin tires and Michelin-starred restaurants are part of the Michelin Group. In 1900, the Michelin brothers, the founders of the Michelin Company, published the Michelin Guide by bringing together information that would be useful for car travel, such as restaurants, gas stations, maps, hotels, and car repair shops.

The values of the Michelin Group

1. Michelin's "five values" are: respect for customers, respect for employees, respect for shareholders, respect for the environment, and respect for facts.

2. In order to better achieve the group's mission, Michelin Group launched the "Michelin Performance and Responsibility Charter" in 2002, clarifying the "five values" as the company's core values.

The relationship between Michelin restaurants and Michelin tires is that both belong to the Michelin company.

Michelin tires are one of the world's three tyres, marketing their products in more than 170 countries around the world. Michelin employs 113529 people, has 69 manufacturing plants and two rubber plantations worldwide. Annual production of 100 million tires, 17 million maps and guides.

Michelin was founded in 1889 in Clermont-Ferrand, France. For more than 100 years, Michelin has experienced continuous innovation and development. It now has business operations on five continents and R&D centers in Europe, North America and Asia.

Presentation of the Michelin-starred restaurant

A Michelin-starred restaurant is a restaurant that has been included in the "Michelin Red Book". In 1900, the founder of Michelin Tire, Dazao, published the Michelin Guide, a guide for travelers to choose a restaurant on their trip. The content is the itinerary planning, scenic spot recommendation, road guidance, etc.

The Michelin Red Book gives restaurants a star rating every year.

On November 16, 2020, the Michelin Guide 2021 Beijing Youfian was officially released. Among them, there are 2 three-Michelin star restaurants, 2 two-Michelin star restaurants, and 26 one-Michelin-starred restaurants.

Both Michelin tires and Michelin restaurants belong to the Michelin group, one is a tire company and the other is a restaurant. Both are very well run, Michelin tires are the world's top tires, and Michelin restaurants are world-famous five-star restaurants. The original "Michelin Guide Rolling Hole" was a guide printed by Michelin Tyres for car driving.

It provides information on travel in France, as well as storage and vehicle maintenance, catering, accommodation, postal, telegraph and telephone services. The birth of the Michelin Guide is a planned operation, a major part of the most influential marketing campaign in history. Michelin tires and Michelin-starred restaurants are part of the Michelin Group.

In 1900, the Michelin brothers, the founders of the Michelin Company, published the Michelin Guide by bringing together information that would be useful for car travel, such as restaurants, gas stations, maps, hotels, and car repair shops.

is a family, just one for catering and one for tires.

It's all Michelin-starred business, with Michelin tires appearing first, and star ratings are given to restaurants that serve fine food.