The origin of the real kung fu restaurant

Yes, it was originally called Double Seeds, but the appearance of the product was like leftovers, and business was not good, so I found a marketing company, stole Bruce Lee's image, and kept bragging. The current thing still hasn't changed, it's just leftovers.

With the typical Lingnan style of "steamed rice" and "stewed soup", the Chinese fast food "real kung fu" should be called the same as foreign fast food. This month, the "True Kung Fu" global Chinese restaurant chain landed in Beijing, opening three stores in Beijing's bustling business district in just a few dozen days. "In 2006, we will open 100 directly-operated branches, expand the number of stores to 200, and develop to 500 stores by 2008", "Zhen Kung Fu" made no secret of its "ambition" in front of the Beijing media

It is hoped that the expansion will be accelerated by breaking through the regional chain to promote the strategic process of "real kung fu" in the country. It is said that the three central cities of Guangzhou, Shanghai and Beijing are the top priorities.

Industry experts pointed out that in recent years, with the gradual popularity of the concept of "health", the growth of the Chinese fast food industry has far exceeded the market growth of foreign fast food. This means that Chinese fast food is likely to appear as a national brand in the next few years, changing the situation of foreign fast food dominating the world in the past.

Zhen Kung Fu took the lead in separating the fast food chain industry from the traditional front-store-back kitchen model and adopting the international modern model - the separation management model of logistics and stores. At present, it has three logistics centers in South China, East China and North China, with a total area of 42,704 square meters, and has been established.

With scientific and rigorous process management, the scale of the entire Chinese fast food industry is in absolute leadership.

All the raw materials of Zhen Kung Fu Restaurant are procured, processed and distributed by the logistics in a unified manner. From the production facilities to the food safety system, all the implementation of scientific management: raw material procurement excellence, processing and production are fully sealed, then to high-tech packaging, containerization, and finally distribution through hardcover freezer trucks.

to various restaurants and so on. Provide strong support for the standardization of Chinese food operation.