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Anonymous users2024-01-24Da Vinci's crisis public relations in the early stage was average and more flustered. But the crisis public relations after their press conference against CCTV was still good, and there were a few tricks that were more beautiful.
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Anonymous users2024-01-23IKEA decoration, Youjuke, apple decoration, sunrise decoration, etc., are all yes.
The following measures can be taken for crisis public relations of home furnishing enterprises:
1.Based on dialogue and commitment 2.Establish a professional crisis management team
When home furnishing companies respond to corporate crisis public relations, it is actually not enough to rely solely on public relations companies for crisis management, because only the enterprises themselves can carry out crisis insight and problem sorting out the specific situations, products, etc. within the enterprise. In terms of media resources, brand maintenance, and public relations methods, third-party public relations companies can better play their professional advantages to serve enterprises.
3.Improve product quality and safety
This is mainly based on crisis prevention, because in the crisis management of enterprises, the proportion of early warning mechanism must be higher than that of public relations response, after all, not all home furnishing companies can master mature public relations skills. Efforts to improve product quality and safety, and establish a crisis early warning mechanism are relatively simpler and more effective for enterprises. By improving product quality and safety and establishing a corporate image, the impact on the public is long-lasting, and even the worst crisis can be handled with ease.
4.Establish a mechanism to deal with risks
Enterprises often encounter a variety of sudden crises in the process of operation, so enterprises are required to quickly activate the corresponding emergency plan in the face of sudden crises and have a mechanism to deal with risks. There is room for funds to ensure the normal operation of the enterprise, and the personnel are escorted by a third-party public relations company and their own crisis management team, and the public opinion monitoring system of external forces has procurement to monitor positive and negative public opinion in real time, grasp the first-hand dynamics, and provide a scientific basis for decision-making for the development of various related work. (The answer is excerpted from the Cognitive Micro Technology - Marketing Skills column).
There have been such scandals, I believe that most of those on the domestic market are fake, unless the money is really not spent, otherwise there is no need to afford real Da Vinci furniture, in fact, the biggest difference between fakes and genuine goods is the quality, as long as you check and check before buying, such as seams, materials, many can still be judged, and fake homes have a strong smell of paint, and the smell of wood is not normal.
Due to customer complaints about quality problems, the central bank's reporters were exposed.
It should have been discovered by someone who bought furniture.
The Da Vinci furniture incident, first of all, was the improper maintenance and handling of customer relations, which led to consumers' resolute decision to resort to the media to seek justice; secondly, the crisis public relations management was improper, and the golden opportunity to communicate with the media and the public was missed; Then, so far, more clarification of the incident and self-abandonment, less sincere reflection and self-reflection; >>>More
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