Is it good to open a custom wardrobe furniture store in 2018?

Custom furniture wardrobes entered their heyday in 2018 after rapid development in 2017. Naturally, more competing brands have emerged in the market, so how to stay invincible in the competition and increase market share at the same time? Custom furniture franchisees want to do this!

Tags:2018 custom furniture How can wardrobe stores increase market share?

1. Expand channels.

As the saying goes, "those who get the channel get the world" in 2018 custom furniture wardrobe stores to increase market share, the first thing to do is to expand channels, our current common channel is the store retail category, you can also find real estate companies to cooperate with fine decoration projects, and decoration companies to cooperate with custom furniture + decoration packages, plan community group buying activities, and other stores in the mall to recommend customers to each other. If you want to increase your market share, it's important to expand your existing channels.

2. Strengthen brand building.

The low market share of the store is likely to be because the brand "has no sense of existence", so how to strengthen the brand building of custom furniture and brush the sense of presence in the hearts of consumers. Many franchisees think that brand building is a brand thing, and we just need to run the store well, which is not beneficial to the store. When it comes to brand building, the main thing is to improve brand awareness through various publicity and promotion methods, and then send some store renderings and installation drawings in active places such as local network forums and post bars, so that consumers can keep seeing the brand and form repeated memories in their minds.

3. Cultivate word of mouth.

Custom furniture is a bulk product, word of mouth will determine the purchase decision of most consumers, including pre-sale, sale and after-sale three time periods, the early product introduction is clear and accurate, the sales scale is accurate, timely tracking of logistics status, after-sales installation specifications, problems are solved in a timely manner, optimized from the process and details, and cultivate consumer reputation.

The above are a few small ways for custom furniture wardrobe stores to increase market share in 2018, of course, Elcometer custom home furnishing believes that there are many more in addition to these methods, and each franchisee will also have its own set of operation methods. In the face of fierce market competition in 2018, major custom furniture wardrobe franchisees need to maintain a united front with the brand, jointly develop the market, and achieve the goal of increasing market share.