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Anonymous users2024-01-23FAB is one of the important theories in marketing, and there is also Fabev's statement. F is the characteristics of the product, A is the advantage of the product, B is the benefit of the product. Take a certain furniture as an example, the leather of a certain sofa is cowhide, which is what is cowhide, and it feels very good.
B is a good feel that makes people feel very comfortable. Looks more tasteful, etc.?
I think the sales of furniture is mainly about the quality of home furnishings and after-sales service, and the "smell" of furniture will also affect its sales.
One: When doing furniture sales, be sure to look for customers with a budget. >>>More
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Answer 1: Have a clear understanding of the product characteristics of the sofa, whether the skeleton is strong, filling materials, resilience, etc.; When customers buy, they can introduce and judge according to each customer's point of concern, which can not only solve the customer's problems but also make customers trust 2. Understand the after-sales service guarantee of the sofa sold (dispel customers' doubts about purchasing) 3. The price of the sofa, according to the customer's chat, judge the customer's affordability, and recommend the sofa that is suitable for the customer's affordability 4. 5. Be patient with customers, care more about the needs of customers, and solve customers' doubts
Furniture is generally divided into three grades, if it is high-end, the most important thing is to make customers comfortable. The middle and low-end ones should be familiar with the material of the furniture and the cost-effective analysis of competing products. For more details, you can receive a free Champion Pack to learn.