What factors need to be considered when opening a furniture store?

Precautions for opening a furniture store: target group.

First of all, you have to know where people are going, not just there, you can take the time to calculate the flow of people in the morning, afternoon, and evening in the target area of interest, and count the people who enter the nearby stores.

The number of people, look at the proportion of office workers, students, and housewives among the people passing by, and count them at least once on weekdays and weekends to know the exact distribution of the crowd. This way, you can know your effective customers and.

Leads account for about a few percent of total traffic.

Precautions for opening a furniture store 2: prospects.

With the trend of "heavy decoration and light decoration" in the home furnishing industry in recent years, the decorative role of furniture stores has become more and more important, and the furniture industry has been "activated" like never before.

Precautions for opening a furniture store: profit.

Market research data shows that furniture profits are not as big as before! In the past, it was 300% to 500% profit at the earliest! Now it's only about 50% profit (average)!Now there are many brands and miscellaneous. Disorderly. Zero.

The price can't go up! However, the cost version is low, and the style and pattern can go to different styles of products according to your local market (each company has a different style, only the main product) and now most of the furniture basically relies on promotion to drive the market! Drive Gu.

Customer's consumption! Pick a place to determine the direction of the right of flow of people and the flow of people.

1. What type of furniture store to open.

Nowadays, there are many furniture stores on the market, and there are many types, such as wardrobes, cabinets, sofas, beds, whole house customization, etc., so we must think clearly about what type of furniture store we want to open before we open a furniture store. In this regard, investors can choose according to market demand, investigate the consumption preferences of market consumers, and choose the corresponding type.

Second, the choice of store address.

If you want to open a furniture store, having a good geographical location will make the store gain more popularity, so before we open a furniture store, we should go to the local market for market research and analysis, and choose a good location to open a store, such as near the community, commercial streets, and building materials city are good choices.

3. Allocation of funds.

Opening a furniture store requires renting a store, decorating the storefront, stocking products, equipping staff, etc., all of which cost money, and as an investor, you should take into account the cost of this aspect and allocate enough funds to ensure the smooth progress of the store.

Fourth, the development of business strategy.

After the completion of the furniture store, don't think that you can bring profits because of this, you must learn to operate the store if you want to make a profit, so after the completion of the store, investors should formulate business strategies for the store, such as publicity and promotion, preferential broadcasting, advertising, personnel training, etc. are essential.