Is the activity of the Left and Right Sofa City Happiness Run considered a success?

Different from the high-altitude bombing and event marketing since the beginning of the year, the sofa will turn to local operations that fit the local market around the second half of the year, and take the national tour activities "stage custom drama" and "urban happiness run" as the two main lines, resonating at the same frequency in various cities across the country, forming a communication effect throughout the country.

Obviously, the so-called "leading brand of China's furniture industry" and other slightly empty positioning has lagged behind the pace of development of the left and right sofas, and the left and right sofas "run" up, more solidly towards the direction of building a popular brand. This is inseparable from the careful arrangement and scene experience of every detail of the design link of the left and right sofa "City Happiness Run". For example, the slogans with unique local characteristics planned for the four cities that started in advance, such as "Sa Huan'er Run, Happiness Race" at Beijing Station, "Happiness Run, Ba Shi Live" at Chengdu Station, "Guangdong Run Yuede" at Guangzhou Station, and "Race More and More Races" at Hangzhou Station, are obviously all in local dialects.

Breaking through the harsh requirements of physical fitness in the marathon, and emphasizing family participation, the theme of "happiness" is more prominent in all publicity and on-site activities, and forms a strong association with the brand slogan of the left and right sofas, "Happiness is not far away, it is on the left and right".