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Anonymous users2024-01-24Some restaurants closed down during the soft opening, while others became popular just after the soft opening. The difference lies in the importance that the operator attaches to the trial operation and whether the basic preparations are in place. The trial opening determines the future of the restaurant to some extent, and it is not advisable for some restaurants to start picking up customers without even completing the business license and permits.
1. Accurately control the business hours of the trial. There is no standard answer to the length of trial business hours, but it depends on the operator itself and the acceptance of the market. Some of them are well prepared enough to officially open after only three days of trial operation; Some of them feel that they are not fully ready after three months of trial operation.
During the soft opening, in addition to looking for the brand's own problems, the restaurant can complete its own supply chain. The length of the trial hours is not a problem, but whether it can meet the requirements of most target customers before the opening is the key.
2. Do a good job of summarizing and giving feedback. The soft opening book is the time period when problems are found and solved, and it is also the time when problems are most likely to be exposed. Problems in the consumer experience:
For example, how satisfied consumers are with the dishes, ambient lighting and service; Problems in the process of its own service: such as how the production speed is, whether the taste is stable, whether the moving line affects the service, whether the equipment is running normally, whether the personnel training is in place, etc. Summarize the problem, but also solve the problem in a targeted manner.
Of course, this is not enough. During the trial operation, some restaurants summarized the problems encountered one by one and adopted targeted solutions.
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Anonymous users2024-01-23Discounts, free sweepstakes, and vouchers are sent to attract customers to come back next time.
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