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Anonymous users2024-01-24TOTO washlet toilet.
The penetration rate of similar products of WASHLET in Europe, America and Japan has reached more than 30% in urban households, and the current penetration rate in China is less than 1%, which has a very large market prospect. As early as 5 years ago, Zhejiang Xingxing Group, which started from the freezer, launched the first "toilet in China" at that time, and its main function is the same as that of the current washlet, after two years of market operation, it finally failed and gradually withdrew from the market. In recent years, American Standard, TOTO, Hecheng, and Kohler have also sold similar products, but due to the lack of persuasion and education of consumers, the overall sales of its industry are not large, and TOTO's Washlet only sold about 100 units a month in Shanghai at that time, and similar products in the entire industry are in a recession.
What is TOTO Washlet, I believe that most consumers have seen its advertisements (during this period, TOTO Washlet coerced the beauty Chen Huilin as the spokesperson, and the advertisements bloomed everywhere. But I still don't know what the product is, which is due to TOTO's blind appeal in the advertisement, "Did you wash it today?" Not only did it fail to explain the main functions of the product, but it may also mislead consumers.
The selling point of the product is not reflected, and the core interests of persuading consumers are not grasped, resulting in most consumers not knowing what TOTO WASHLET can do?
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Anonymous users2024-01-23I've seen it too, but I don't know what brand of toilet it is.
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