How can brick and mortar stores in the furniture industry get out of the sales dilemma?

You have to learn to conform to the development trend of the times, in addition to the daily holiday promotion, now Taobao, Jingdong and other major online business groups on the Internet are all competing, physical stores will be eliminated in the rules, you can consider online sales and network promotion, plus settle in some third-party platforms to sell furniture may be a good choice.

If your furniture is particularly novel. The quality is exceptional. There will be no sales dilemma at all.

It's the age of the Internet, and it's possible to do it on some big websites. Launch your own flagship product. You can do some promotional activities during the National Day holiday.

This can all drive sales!

Now the construction of major online shopping platforms is in full swing, and basically people's clothing, food, housing and transportation can be solved through online shopping. It also diverted most of the customers from physical stores. Undoubtedly, small and medium-sized furniture stores have also been hit hard.

However, with the development of online shopping, some countless merchants are also fishing in troubled waters, and the fight against counterfeiting in online shopping is also intensifying. As a physical store, it is undoubtedly a unique advantage that customers can see what they see and can intuitively distinguish the quality of goods. How to attract customers into physical stores is also an effective tool to solve the current sluggishness of physical sales.

First, quality first. You can learn from the experience of physical catering, and the furniture processing process is intuitively presented to customers through monitoring, which does not increase the cost much, cultivates credibility, and increases reputation is very effective.

Second, warranty commitment. The warranty of online shopping goods is undoubtedly a big drawback, and the existence of factories in furniture stores can improve the warranty experience of customers.

Third, free testing. At present, the cost of formaldehyde measuring instruments is not high and it is easy to operate. With the improvement of people's living standards, the environmental protection and safety of furniture has played a decisive role in the choice of furniture for customers, and free testing can be introduced to make customers more at ease to buy.

Fourth, event promotion. Double 11 and Double 12 have undoubtedly become online shopping festivals, and furniture stores can stagger their peaks and use traditional holidays to carry out event promotions.

In short, don't forget that the customer is God, as long as the service is good and the quality is strictly controlled, the physical furniture store can also get good income with the help of the consumption boom.

Now it may be a new round of crisis, and I find that various industries seem to have entered a bottleneck period again. Both factories and individuals are now in a state of slump. Low sales may not be the reason for the furniture industry.

The main thing is the decline of the overall economy! Now the per capita income is very low, and there is no spare money to buy furniture! Only when the overall economy comes up, people will naturally have the money to buy.

At this time, if you want to boost sales, you can only do more activities.

Personally, I think that those who sell things can't escape these points, cooperate with all the designers of decoration companies in the area, and the salesmen set up points in the buildings, distribute promotional materials, cooperate with the developer's sales office property company, do some railing advertising, old customer referral strategies, etc., generally do business to get better, you have to work hard.

Because of the impact of e-commerce, the meager interests of furniture stores have fallen into a sales dilemma, but the unique advantage of furniture stores is that it can allow customers to truly feel the materials and workmanship of furniture.

Now the sales of furniture are more pushed to the network, pushed to the information to be personalized, that is, many families will choose custom furniture, and now with the development of technology, the cost of custom furniture is lower, basically and the unified purchase will not be too bad, and then the customized and home environment layout is more suitable, more comfortable to use. Therefore, if furniture stores want to get rid of the sales dilemma, they must make great efforts to increase publicity in terms of customer sources, so that more people can contact you through the Internet, or in a very convenient way, so that you can provide them with the products they want, rather than simply a few fixed styles.

In fact, brick-and-mortar stores are not necessarily limited to sales points now.

Many stores are reproduced through online services to achieve the effect of publicity and marketing;

There is a street in our town that is full of large furniture stores with a large area and a wide variety of furniture. They often launch various factory activities at the door, and there is a factory on their own site, which does not have high rent, so the furniture is not expensive; There is also a sales to run the real estate, if there is a decoration, send a flyer, to contact the customer by phone.

If we open a physical store, there are some difficulties in our own sales, first of all, we must consider whether there is a problem with our products, and in the case of proving that our products are okay, we should find some people who know how to sell, and it is best to help them run sales It is best to have just graduated from college students, because they are talented, and they are also relatively young, they can follow the trend of this era, and their sales should be very good.

I think you can take some new advertising, or use some online and offline activities to expand your fame, the main thing is to have your own brand, and it will be good to have your own brand.

That is, if you want to find some high-end furniture, you can try to stock a piece of furniture that looks good, and then sell it at a price of 10,000 times.

I think I can do some cheap activities for furniture, or use self-media, and use Taobao's preferential activities to promote my competitive advantage. You can also do a furniture fair.

If you want to get rid of the sales dilemma, you should still develop your physical store online, when I was in Hangzhou, I knew that there was a very famous Nordic furniture store called Nordic expression, they are through the Internet sales, and then open offline physical exhibitions, business is very good.