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Anonymous users2024-01-23Han Han's "Nice to Meet You" restaurant was concerned by the competent authorities as early as 2017, and was fined 7 times in two years, and franchised stores in many places closed down and there was a storm of forced debts. Now the clerk has also started the road of suing for wages, bringing the restaurant back to people's sights, but what they see is the terrible operation under the halo of stars.
Celebrities have been popular for a long time to invest in catering, and a traffic star will invest in some restaurants, but there are not many who really do catering in a down-to-earth manner. With the blessing of the star effect, creating your own brand, opening a franchise, and earning a wave of quick money from fans, such a routine has been played badly. It has also caused more and more fans to be uninterested in star stores, let alone franchise stores.
Yes, the real crux of celebrities opening restaurants is that after charging high franchise fees, there is a lack of standardized and standardized management of franchise stores, which leads to frequent food safety problems. They play routines and consume the trust of fans.
When the star effect is weakened, the flow of customers to the restaurant will naturally decrease.
In the end, the vast majority of the customers of star restaurants are ordinary consumers, and the fans of celebrities account for only a small part, and many celebrities basically have no time to participate in the operation and publicity activities of the restaurant in the later stage.
Ren Quan is an excellent example of this.
In 1997, Ren Quan, who had just graduated from Shangju, opened a Shudi spicy fish restaurant near the school.
At that time, because the money was not enough, he also asked Li Bingbing to borrow 30,000 yuan. The restaurant is very moderate, with a plate of shredded potatoes costing only 6 yuan. Ren Quan said that he was not a star at that time, so the starting point was small profits but quick turnover.
After the end of the trial operation in the third month, Ren Quan's Sichuan restaurant began to make a profit.
Ren Quan, who became famous in acting, began to try to build a chain restaurant brand.
In 2006, Ren Quan invested in the opening of a Shudi original ecological hot pot, and then established the "Shudi Era".
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