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Anonymous users2024-01-23Michelin's logic is simple: in order to increase the demand for tires, you must first increase the demand for cars.
In order to increase the demand for cars, of course, it is necessary to encourage people to travel far away and convince everyone that there are more attractive places to eat and play in the distance.
To this end, they compiled the first Michelin Guide.
Travel guides for Switzerland, Bavaria, the United Kingdom, North Africa, Italy and other regions have also been issued.
One day in 1920, André Michelin discovered at a tire seller that several Michelin Guides were being used as a workbench!
The Michelin brothers, unwilling to accept the pearl's secret investment, decided not to give out the pamphlets for free anymore because "people only respect what they pay for".
The Michelin Guide, which is sold for a price, is much more informative and begins to include a breakdown of hotels and restaurants. Then, the Michelin brothers noticed that people were particularly interested in restaurant guides, so they hired a group of anonymous surveyors to visit restaurants and give reviews.
In 1926, the Michelin star standard was finally born, starting with only one star. After the thirties, a three-level star rating system was introduced
One star: a restaurant that is "worth visiting", and it is a particularly excellent restaurant in its same style of eating;
Two stars The restaurant's cooking skills are very superb, and it is a restaurant worth going to even if you take a long detour;
Three stars are restaurants that are "worth a special trip" to visit.
According to 2012 data, there are currently only 106 three-star Michelin restaurants in the world, and the top of the three-star list is not Michelin's hometown of France, but Japan, the United States, and China (now seven, in Hong Kong and Macau).
In this way, a marketing strategy that did not follow common sense made a tire manufacturer remembered by the world as a gourmet.
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Anonymous users2024-01-22Michelin has Michelin restaurants, which are very powerful in the world, and world-class catering companies are certainly qualified.
When it comes to Michelin abroad, everyone's first reaction is, are you talking about this tire? That's right, Michelin is indeed a well-known tire manufacturer in France. And the boss of Michelin tires also engaged in an amateur project after dinner, that is, the evaluation of top restaurants and hotels, and accidentally became world-famous and more famous than tires.
The relationship between Michelin tires and Michelin restaurants is that they both belong to the same brand. >>>More
Michelin-starred restaurants are reviewed by Michelin-in-starred French tyre manufacturer Michelin, a company that has long published a guide-like brochure that describes the cuisines and restaurants of each region. >>>More
Yes, there are various tire delicacies, such as braised tires, steamed tires, palace tire whips (said to be a big supplement), roasted tire kidneys, and other tire delicacies, which are one of the must-eat delicacies for a foodie's life.
Michelin-starred restaurants are cold in China because they basically do not meet China's dietary requirements, and most people resist the small quantity and high price. Michelin restaurants can be understood as a place to taste a small amount of food and feel a lot of ritual, the food in these restaurants is generally very slow to make and the amount is small, more concerned about the appearance of the food and the taste is not acceptable to us, so many people are resistant to Michelin restaurants, thinking that it is not in line with our food culture. >>>More