How is the kitchen appliance industry this year?

According to the "Production and Marketing Demand and Investment Forecast Analysis Report of China's Kitchen Appliance Industry" released by the Prospective Industry Research Institute, the market of China's kitchen appliance industry is gradually extending to the third and fourth level markets. In the primary and secondary markets, home appliance retail predators such as Gome Suning have stepped up their staking efforts, and the speed of opening stores is extremely crazy, and its layout in the primary and secondary markets has been roughly completed, and the third and fourth markets have become the "blue ocean" created by new entrants in home appliance retail who are powerless in the face of entry barriers in the primary and secondary markets.

Since the state has promoted the policy of household appliances going to the countryside to benefit the people, more and more household appliance enterprises have joined the development and competition for the third and fourth level markets, or actively participated in the project of home appliances going to the countryside, or built their own sales network, without exception, the layout of the domestic three and four level markets, and accelerated the pace of development, and the domestic three and four level markets have become a must for home appliance enterprises.

It is worth noting that driven by national policies, low-carbon environmental protection has become the mainstream trend in various industries, and consumers are more inclined to energy-saving and low-carbon kitchen and bathroom products. In the future, energy-saving and intelligent products will become the main direction of the industry's future development.

At present, Haier, Midea, Wanhe and many other manufacturers of kitchen and bathroom appliances are based on energy conservation and environmental protection, and have increased technology research and development efforts to vigorously promote low-carbon products. On the other hand, as people pay more and more attention to high-quality home life, kitchen and bathroom appliances are becoming more and more important in consumers' family life, and the function and design of their products are also more humanized and intelligent. Smart home products show good market prospects, and there will be a broader market development space in the industry.

According to the analysis of the kitchen appliance industry research group of the Prospective Industry Research Institute, the overall manufacturing level of China's kitchen appliance industry is constantly improving, and the insight of enterprises into consumer demand is becoming more and more accurate. China's kitchen appliance industry has the strength of creation and innovation, bringing together a number of influential brands to move forward to a broader market.