What s so good about hotel furniture customization

1. It can meet the different personality needs of different consumers for hotel furniture. In the traditional marketing model, hotel furniture companies often follow the current trend of hotel furniture for hotel furniture research and development and production according to simple market research. However, the hotel furniture produced by this model either does not meet the requirements, or the style cannot meet personal preferences.

And customized marketing will subdivide the market to individuals, according to personal requirements to design hotel furniture, consumers are one of the designers of hotel furniture. Specific requirements can be made according to personal preferences, such as color matching, individual specifications, etc.

2. Reduce inventory backlog. In the traditional marketing model, hotel furniture enterprises in order to maximize profits, through large-scale production to reduce product costs, once the market encounters a slight accident, this large-scale production of hotel furniture due to the similarity will inevitably lead to unsalable or backlog, resulting in waste of resources. Customized marketing, on the other hand, is produced according to consumer orders, with almost no inventory, which accelerates capital turnover.

3. Reduce marketing costs. In the traditional marketing model, in order to occupy the market, hotel furniture companies often stimulate sales through advertising, business promotion and other ways to build stores, so the cost is higher. As long as the hotel furniture is of reliable quality and reasonable price, the hotel furniture can be sold smoothly.

In customized marketing, manufacturers directly face consumers, reducing sales links and reducing various expenses.