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Anonymous users2024-01-23With the hot real estate market, the furniture industry is also developing rapidly. People's requirements for home furnishing are getting higher and higher, so for many home furnishing franchise store operators, how to operate correctly in order to adapt to people's needs is the primary consideration. Let's introduce how to properly run a home furnishing franchise store.
There is an increasing demand for home furnishing products, and the experience of furniture is the biggest piece. Whether you're in a store or shopping online, this experience accompanies the consumer's decision-making process. The consumption of the home furnishing industry, especially the secondary consumption of bulk products such as furniture, is low, so the concept of material and quality priority has been deeply rooted in the choice of consumers, coupled with the low-carbon environmental protection style pursued in recent years, enterprises should combine these concepts in product processing and publicity, in order to impress consumers to explore the idea of enterprise products.
According to Maslow's theory, after the sublimation of consumers' consumption needs from basic physiological needs to respect needs and self-realization needs, the consumption concept and level have also been improved accordingly, and enterprises and manufacturers should change accordingly according to actual needs. Data show that in the past year, the development of the entire home furnishing industry has been sluggish, but only the market of high-end custom home furnishings and high-end furniture industries has not been affected at all.
It can be seen that locking the consumption psychology of consumers and playing cards reasonably can recognize the source of the market downturn. Taking high-end consumers as an example, when they buy furniture and other bulk items, in addition to practical value, they will also consider whether they match their status and status, and whether they can show the noble taste of life, so when choosing, price has become a secondary consideration.
Many brands in the custom furniture industry are the best witnesses of their development, because businessmen can't afford to be early! Due to the different brand concepts, each brand has different differences, from product positioning to investment policies, etc., are different, take the franchise fee as an example, different brands are different, not only reflected in the different ways of charging, but also reflect the different franchise fees. >>>More
Brands have different requirements for store sizes in different cities and regions, and some are based on local consumption levels, ranging from 100,000 to hundreds of thousands. For example, to open a Devman wardrobe store, they have policy support, all have subsidies, and the cost will be about 10-150,000 yuan.
Step Method prospects.
With the trend of "heavy decoration and light decoration" in the home furnishing industry in recent years, the decorative role of furniture is becoming more and more important, and the furniture industry has been "activated" like never before. Profit Profit: >>>More
The profit of custom furniture franchise stores depends on each person's business methods, and each region has a difference, generally more than 35%, and Defman custom furniture is not bad.
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