Brand upgrade of Roman Dika furniture

According to reports, in 2013, Roman Dika will be guided by brand marketing visualization, marketing technology as the foundation, solid brand, marketing foundation, so that the company in the market to go further, develop faster, more competitive. In the new year, Roman Dika has made good planning arrangements from brand promotion, brand communication, and brand management plan. At the same time, various sales tools will be gradually improved and gradually implemented.

In terms of brand building, promotion and communication, Roman Dika will revise and upgrade the website this year, changing the conventional interface of the industry with dealers as the communication object, removing the production-oriented enterprise introduction, directly facing the end consumer customers, enhancing the interaction with consumer customers, and building a brand website oriented by the needs of consumer customers.

Keeping up with the development of the times, Roman Dika took the lead in opening a 3G network platform - mobile brand website in the furniture industry, and introduced a two-dimensional code system to allow consumer customers to communicate with the brand anytime and anywhere. It also provides more technological convenience for dealers to display their brands to consumer customers more conveniently in terminal operations and activities.

In terms of digital marketing and digital media, Roman Dika has also carried out exploratory use in brand promotion and marketing activities. Provide a multi-channel communication platform around the seamless connection between brands and consumer customers. With the concept of technology as marketing services, a series of digital information applications are planned.

With all available network platforms such as brand Weibo, WeChat, brand forum, brand video, friend network, community, news, etc., as communication tools, we will create an integrated brand marketing system in which brands, distributors, and consumer customers participate.