Why do shopping malls usually have no bathrooms on the ground floor but cinemas on the top floor?

The rent for the first floor is not necessarily the highest, at least not partially. The reason is that some shopping malls will reduce the rent during the cultivation period in order to recruit some good brands, but the location of the first floor is definitely a prime location;

2.Generally, people who visit shopping malls will not have a strong need to go to the toilet as soon as they enter, unless they enter the shopping mall for the sake of toilets;

3.Although there is no toilet on the first floor, it will never be obvious in the guide, and its purpose is to let consumers take a few more steps and force them to accept some brand information;

4.Personally, I don't think it's a trend to have no toilets on the first floor, on the contrary, more and more experience-oriented shopping malls will set up information desks, VIP lounges, and toilets on the first floor.

1.Generally speaking, the higher the top-level area, the lower the arrival rate, and only the formats with strong strength and strong target consumption are suitable for setting up at the top floor, such as KTV, cinemas, and beauty SPA; If the cinema is set up on the ground floor, then it loses its meaning to a shopping mall;

2.The cinema needs a high ceiling that can be met on the top floor.

It is an unspoken rule of the industry that shopping malls generally do not have a bathroom on the first floor, and I think there are several reasons:

1) Usually the rent of the shopping center with a good geographical location is not cheap, and the first floor is a prime location for soldiers, and the installation of a bathroom will affect the overall image of the shopping mall and even the occupancy rate and ping effect.

>2) The shopping mall is generally more popular on the B1 floor of the subway, the first floor is used for the image, and there is the entertainment and catering format on the top floor, and the middle floor is relatively small.

However, many new shopping malls will pay more attention to customer experience and customer convenience, and will not care about sacrificing the location of the first floor or simply want to attract people to the upper floor, and will set up toilets on the first floor.

> cinema is a format with high requirements for floor height, and the net height of the standard cinema hall needs to reach 8 meters, that is, the floor height needs to reach 9 meters, so it is generally made of two floors. This demand can only be placed on the top floor to achieve two floors through, maximize the use of the property structure, or do local height, to reach the height of the IMAX giant screen of 16 meters, which is the most realistic and the least loss.

> there is also a kind of theater placed on the basement floor, which can also realize the reasonable use of height, but different cities have different fire protection requirements, and it is difficult to pass the fire protection acceptance.

Because in this way, you can make your own financial benefits higher.

The reason why the toilet is generally located on the second floor or above

> there is no toilet on the first floor, mainly because the rent on the first floor is high, every inch of land is expensive, and the pursuit of greater economic benefits is avoided, and at the same time, it is too "convenient" to make the toilet on the first floor a public toilet.

Cinemas are generally on the top floor for the following reasons:

1.The cinema itself has its own space constraints Generally speaking, ordinary cinema halls require at least two spans of column-free space with at least two storeys high; Giant screen (IMAX) auditoriums require horizontal space and more vertical space.

Because the screen size of the giant screen requires a floor height of about 15m, the horizontal space is large enough to have the best viewing angle. Giant screen film sources are also expensive, and more people need to be accommodated to better recover costs and make profits.

2.Rent Restrictions 。The rental ratio of the shopping mall, assuming that the first floor is 1 day, then the second floor is, the third floor is, and the fourth floor is.

That is, the higher you go, the less expensive it is. The general chain cinema area requirements are more than 4000.

3.Shopping mall operation management. Most of the people who go to the movies are purposeful, that is, they are specifically going to see movies. Bringing this group of people to the top floor of the mall can prompt more stores above the first floor to be displayed to more people, and the consumption opportunities will also increase.

This is also a relatively mature business strategy.

Bathrooms are generally located on the second floor of shopping malls, and some are even located on the third floor.

This way, everyone who comes to the mall looking for a restroom has enough time (at least the time it takes for the escalator to go up from the first floor to the second floor) to take a cursory look at the situation inside the mall, and there will be big discounts to attract customers during the sale season and various holidays.

><> and often these pedestrians, who only planned to go to the bathroom here, couldn't help but be curious and walked around the shopping mall after the bathroom came out - anyway, they had already come to the second floor, and going downstairs didn't add much time cost. If there is a toilet on the first floor, it must be overcrowded, like KFC on the street corner, and they do not provide consumption.

Also, shopping mallsThe first floor carries the image display function of the project Setting up a toilet is both a waste of space and an increase in cost. However, some will have a pantry area.

for the provision ofImage display Some shopping malls will divide the first floor with larger pavements to introduce flagship stores of big brands to attract foot traffic.

The cinema is located on the top floor, because everyone will not give up the wonderful movie because of the high location of the cinema, and it can be at the same timePull the flow of consumers in the middle layer 。Many people are still unsatisfied after watching the film, even if the shopping mall is equipped with an elevator, they will choose the escalator, walking and strolling, to increase consumption for the shopping mall.

>In addition, the theater is installed on the top floor, tooIt is determined by the structural requirements of the construction of the theater Target. The cinema has high requirements for the design of the building, and the general floor height is more than 6M; In some of the larger projects, smaller giant screen theaters require higher floor heights, around 12M.

Because the traffic on the first floor of the shopping mall will be relatively large, the toilet on the first floor will take up a lot of space, and it is very easy, and there are many people who go to become a public toilet. The cinema will be quieter on the top floor, so watching movies will not be disturbed.