How to run a western restaurant

Western restaurants are a kind of high-profit catering service in the Chinese market. The high starting price is mainly reflected in the cultural situation of Western food and the cost compared to Chinese food.

Nowadays restaurants, especially fast food restaurants. Great attention is paid to decoration to create a more comfortable and clean environment for guests to consume.

In addition to the main food, Western food also has additional desserts, afternoon tea and other foods. And, food and beverage are becoming more and more culturally focused.

So, during your preparation, you can consider setting your own direction first, whether to provide mainly staple food services or comprehensive services? By integrated service, I mean selling all the foods that are achievable in Western food culture as products. For example, the most basic spaghetti, steak, as well as specialty coffee and other foods (the roast lamb is also delicious and made in the oven).

Secondly, according to the services and consumer groups you provide, the store is decorated with characteristics to reflect the Western food culture. Decorating is a scientific art, not a simple brickwork wall. Decoration design can be cultural design, but also can cater to the hobbies of your target consumer group.

For example, a palatial Western restaurant and a casual Western restaurant give guests a completely different feeling. The former may have more business workers and managers who like to go. The latter is likely to attract more young people, young people who pursue fashion and Western culture.

So, the right renovation is important for you.

Finally, it's a matter of where you choose your location. Think about your market and choose a good place. Daily expenses should also be taken into account in the choice of this place.

Rent is the most immediate issue. The location itself should be the first thing to do, but I think before choosing a business location location, analyze your market and estimate how much you can invest. Don't be too blind, and don't be too rushed.

In addition, I would like to mention a situation that I think is necessary. It is to create a knowledge and a culture in the process of operation, which you create yourself, around your restaurant, your service and your customers, to create this knowledge, which will help you achieve efficient promotion and consolidate customer relationships.

1. Occupy the market hole positioning. There must be market holes in the field of new consumer demand, and Western restaurant operators should focus on market holes, take the lead in occupying favorable terrain, and operate different types of catering products from competing stores, and have uniqueness. Western restaurants often adopt this positioning method when expanding their business outlets.

2. Aggressive competitive positioning. The condition for the implementation of this competitive strategy is strong competitiveness. In the case that other western restaurants in the business district have already occupied favorable terrain, the western restaurant company relies on its strong strength to adopt an aggressive competition strategy, so that the market share is among the best.

3. Conduct a survey of competing stores. For the dynamics of Western restaurants in the business district, it is necessary to investigate at any time. As for the objects of the investigation, they can include:

1. Occupy the market hole positioning. There must be a market hole in the field of new consumer demand, and Western restaurant operators should focus on the market holes, take the lead in occupying favorable terrain, and operate different types of catering products with their competitors, and have uniqueness. Western restaurants often adopt this positioning method when expanding their business outlets.

2. Aggressive competitive positioning. The condition for the implementation of this competitive strategy is strong competitiveness. In the case that other western restaurants in the business district have already occupied a favorable terrain, the western restaurant company has adopted an aggressive competitive strategy by virtue of its strong strength, and its market share has been among the best in Lanian.

3. Conduct a survey of competing stores. For the dynamics of Western restaurants in the business district, it is necessary to investigate at any time. As for the objects of the investigation, they can include: