How to do a good job in the design and construction of special booths for furniture exhibitions

1. Should the booth design be distinctive? It can be said that the purpose of everyone participating in the exhibition is the same, participating in the exhibition is a good opportunity to enhance the visibility of enterprises, publicize and promote new products or services, and participating in the exhibition has become a part of the business strategy of some enterprises, how to effectively make full use of the exhibition, so that the exhibition becomes the best sales and marketing tool for modern enterprises, to achieve the long-term business goals of enterprises, is the core issue of concern of many enterprises.

The design of the booth should highlight the theme and emphasize the personality, and at the same time give the audience an affinity in the space and atmosphere, and make it easy to talk. Make full use of all possible elements, such as the formation of the stand, materials, sound, light, colors and other decorative items, to constantly give the audience a sense of freshness, stimulate their curiosity, make them interested in the booth and thus create a desire to talk to the exhibitors.

The booth should also be designed to be in line with other events planned by the company during the exhibition. Nowadays, more and more companies are using the exhibition as a good place to conduct public relations activities, and in addition to the exhibition itself, they also hold various press conferences, performance venues and other activities during the exhibition. Due to the large and concentrated number of visitors during the exhibition, these activities are held at the same time as the exhibition, which has a large impact and saves money.

This also puts forward new requirements for the construction of the exhibition stand.

At the end of the day, the attitude of companies towards exhibiting also depends on the value for money. Therefore, while ensuring the effect, it is also necessary to calculate the economic account, use new and reusable booth materials as much as possible, carefully study the design and layout plan, and reduce unnecessary expenses.

2. Exhibitors must pay attention to the details of the impression? At this point, as the saying goes: easier said than done.

In reality, in many exhibitions, some exhibitors are either talking and chatting at the booth or reading idle books and magazines, and there is no intention of exhibiting. From this point of view, many companies often complain that the poor effect of the exhibition is caused by the bad exhibition, which is not entirely correct, and the professional quality and image of the exhibition personnel are also the biggest factors. It is difficult for a good woman to cook without rice, and if there is rice but there is no good cook, the rice will not become a feast.

Therefore, it is best to warmly receive visitors to the booth and answer their questions, rather than placing brochures, leaflets, gifts and samples on the table for visitors to ask for without taking the initiative to ask, which not only cannot realize the interaction between merchants and visitors, but also difficult to achieve the purpose of the exhibition.