Ask for a business plan for a western restaurant

Competitive analysis of the surrounding marketThe customer-centric positioning often makes the image of the western restaurant tend to be consistent, and it is difficult to obtain a high market share. Therefore, only by avoiding or defeating competitors will the market share of Western restaurants increase significantly. 1 Occupy the market hole positioning There must be a market hole in the field of new consumer demand, and the operator of the western restaurant should focus on the market hole, take the lead in occupying the favorable terrain, and operate different types of catering products with its competitors, and have uniqueness.

Western restaurants often adopt this positioning method when expanding their business outlets. For example, some large residential development areas located in the suburbs are growing rapidly and have a large potential customer base, so they may choose to set up a presence in such areas. 2 Aggressive Competitive Positioning: The condition for the implementation of this competitive strategy is strong competitiveness.

In the case that other western restaurants in the business district have already occupied favorable terrain, the western restaurant company relies on its strong strength to adopt an aggressive competition strategy, so that the market share is among the best. 3 Positioning by laying eggs is a follow-up competitive strategy, following some competing stores in the business district, relying on the momentum of others to take the lead in opening up the market, and carrying out competitive hitchhiking. The market capacity of this kind of business district is large.

Western restaurants can borrow the power of others to cut into the market, the cost is low, but it is easy to be swayed by others, and it is difficult to get the highest market share reference: