How cafeterias make money

The dishes must have highlights.

Let's take a look at a self-service barbecue restaurant in Shanghai - Ican after 80s, the price is 128 yuan per person, there are salmon sashimi, as well as a variety of seafood, steak, lamb chops, pork, etc., fruits, vegetables, snacks, juices, ice cream, etc., everything, very cost-effective. The key is that there is a highlight, which is salmon sashimi.

It's also a cafeteria, doing seafood buffet, steak, everything anyway, but you don't have a bright spot, so why should consumers come to your restaurant?

Pricing changes over time.

With a good product, pricing is also a science, the cafeteria should also have a membership system, the membership price must be lower than the normal price, so that the company will lock some fixed customers, regular activities and for customers with high consumption frequency, you can extract data in the background, you can do precision marketing.

For example, your restaurant is open in a business building or in the urban area, because the meal time at noon is relatively short, and the production speed pressure of the kitchen is relatively large, you can make a lunch special buffet small hot pot for lunch, similar to the upgraded version of Malatang, only at noon to consume is this price, 28 yuan, you can eat as you like.

In the evening, the product is upgraded, you can add snowflake beef or shrimp, fish, etc., the price can be adjusted to 68 yuan, such an economical small hot pot, as long as you do a good job in quality and service, you can also do a good job, the key is the product and positioning, your target group. For example, the Xiabu Xiabu hot pot restaurant in the catering industry, although it is not self-service, has a very clear positioning.

Use the environment to make the customer come back again.

Let's take a look at a seafood buffet hot pot restaurant developed in the country - Shenhai Group, from the quality of seafood varieties and environment, set off a new charm - advertising slogan: visible seafood.

Let's take a look at the dining environment of 800 meters in the deep sea, not only to enjoy every visible seafood, but also to eat in such a comfortable environment, providing a very good dining atmosphere for customers who pursue quality and requirements.

Core: Make consumers feel that they are taking advantage.

Buffet has an advantage, that is, for the overall service requirements, not very high, as long as the hygiene work is good, the service reception attitude is good, in the whole delivery process, can clean up the plates and garbage on the table in time, basically can achieve customer satisfaction. (Especially in the all-you-can-eat cafeteria, the à la carte buffet still has requirements for employees.) ）