Chinese tourists in Japan snapped up toilet rice cookers made in China What s wrong

From rice cookers to toilet seats, they all belong to the so-called traditional industries, but whether they are "declining" and unprofitable depends entirely on the innovation of technology and ideas. In this sense, there is no sunset industry in the world, but only sunset enterprises and sunset people.

The late-mover strategy of "making in China" and "exchanging technology for market" has become ineffective.

One of the pains is the loss of cost advantage.

Made in China" achievements, whether it is the domestic market or the international market, there is only one core weapon, that is, the cost advantage, we have the advantages of land, manpower, taxation, etc., and do not have to bear any responsibility for environmental protection, so it has formed a huge advantage in manufacturing costs. But now, with the rise of various costs, the cost-effective advantage has been as thin as a blade;

The second pain is the collapse of channel advantages.

Over the years, local companies have exerted their marketing skills to build a multi-layered, pyramid-like sales network in a vast territory. But now, Alibaba, Jingdong and other e-commerce platforms have completely rebuilt the information flow and logistics, and the channels have been completely flattened, and the former "marketing pyramid" has disappeared overnight;

The third pain is the fear of transformation of "waiting for death if you don't change, and finding death if you change".

Transformation and upgrading" crisis alarm, has been sounded in the manufacturing industry for many years, however, the vast majority of people in the bureau are helpless, in recent years, some glittering concepts and like Peter Pan fell out of thin air, such as intelligent hardware, 3D printing, robots, and what is the "fourth industrial revolution", these new terms make almost all the post-50s, post-60s entrepreneurs half-understandable, face like ashes;