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Anonymous users2024-01-23In France, chefs belong to the category of artists, and there is also a world-renowned and long-established organization that makes the most authoritative identification of these artists and their creations, the restaurant: "Michelin".
In 1900, the founder of Michelin Tires published a guide for travelers to choose a restaurant on their trip, namely the "Michelin Red Book".
The Michelin judging is so rigorous and fair that there are only 45 three-Michelin restaurants in the world, and their star ratings are divided into three levels: one star is a restaurant that is "worth visiting", and it is a restaurant with a particularly good food style in its class; The two-star restaurant is very good at cooking, and it is a restaurant that is "worth a long detour" to visit; The three stars are restaurants that are "worth a special trip" to visit, and they have delicious foods that will never be forgotten, and it is said that they are worth a special trip to eat.
According to industry insiders, according to the price positioning of foreign Michelin three-star restaurants, the per capita consumption is about 3,000 yuan and 4,000 yuan.
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Anonymous users2024-01-22Only a deep understanding of one's own products and users' usage habits can make the right marketing strategy, and this is how Michelin restaurant ratings are successful.
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Anonymous users2024-01-21That's why Michelin gives a restaurant rating--- it's worth a trip to give this restaurant a try. (There is now a global destination food guide service in China dedicated to Chinese people, but not Michelin, but Ctrip's recently launched food forest.)
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Anonymous users2024-01-20The Michelin Guide and Michelin tires are both products of Michelin, a well-known French tire manufacturer, which needs to expand its business, not just make cars.
Fork spoon: If the environment of a restaurant is particularly pleasant and laid-back, the fork and spoon logo will replace the usual black with red. >>>More
Level 3. One star, two stars, three stars.
One star indicates that the restaurant excels in its category, offering a high standard of cuisine and making it a great dining option when stopping by on a trip. >>>More
For example, we all have experienced toddlerhood, but none of us will give up walking because of multiple falls. That's a kind of sportsmanship.
When it comes to Michelin abroad, everyone's first reaction is, are you talking about this tire? That's right, Michelin is indeed a well-known tire manufacturer in France. And the boss of Michelin tires also engaged in an amateur project after dinner, that is, the evaluation of top restaurants and hotels, and accidentally became world-famous and more famous than tires.
Michelin-starred restaurants are cold in China because they basically do not meet China's dietary requirements, and most people resist the small quantity and high price. Michelin restaurants can be understood as a place to taste a small amount of food and feel a lot of ritual, the food in these restaurants is generally very slow to make and the amount is small, more concerned about the appearance of the food and the taste is not acceptable to us, so many people are resistant to Michelin restaurants, thinking that it is not in line with our food culture. >>>More