What are the development trends of kitchen appliances?

There are several major development trends in the kitchen appliance industry: product innovation, small product differentiation, specialization of brand competition terminals, standardization of service marketing, and all-round rectification services.

The development of the kitchen appliance industry in recent years is obvious to all, and the rapidly rising kitchen appliance companies have also come to the kitchenware market to take a share, making the kitchen appliance industry face the biggest competition in history. For the future of the kitchen appliance industry, everyone has the mentality that it will be a very good development industry. At the same time, many kitchen appliance brands have risen, making the competition in the integrated kitchen appliance market extremely fierce.

First, the product needs to be innovative and the product difference is small.

It is necessary to increase the cruel competition between the differentiated brands of products, although it is still becoming more and more intense, in fact, it is not difficult for kitchen appliance companies with cultural heritage and bright spots to go to the high end of the market.

However, the situation is not optimistic, kitchen appliance companies are flocking, product homogenization, lack of difference, constantly new companies to participate in the war, continuous price reduction, often at the expense of quality. This is the root cause of the lack of differentiation that leads to the disorderly competition in the market today.

Second, the brand competition terminal specialization.

In recent years, China's kitchenware industry has changed the traditional, single, practical image, and then to the decorative, environmentally friendly development, after nearly ten years of development, the kitchen appliance industry is becoming more and more mature, well-known regional brands have also come into being, but the terminal, the competition for channels has also begun to be fierce, many big brands marketing positioning is effective, can be marketed throughout the country, to the world, some positioning in a region of the sales network construction, the kitchen appliance brand efforts to find their own marketing terminal specialized positioning, the development of their own brand will be beneficial.

3. Standardization of service marketing.

In order to improve the brand and improve the comprehensive competitiveness of Ming, various kitchen appliance brands have displayed various forms and forms, endless marketing methods and planning methods, the purpose is to attract more consumers, for example, the store decoration is more human culture, marketing products shopping guide is more professional, the concept of environmental protection is more in-depth, marketing activities are more modern and informatized, the use of modern technology and the top of the hand, to provide personalization for high requirements, high taste, high consumption customer groups.

Fourth, a full range of recuperation services.

Constantly absorb the marketing service skills of well-known foreign brands, product planning and other peculiar advantages, and improve their own marketing service concept. Whether it is corporate brand building, product and market innovation, or in export trade, be honest. If you do things seriously and be responsible for customers, you will definitely be able to create a broader kitchen appliance market.